Instagram Poll

The following questions were asked on instagram story through a poll, 100 responses from the age range 17-50;

Do you like the Victoria's Secret Brand?
Yes 86%
No 14%

Does the lack of diversity within the brand (relating to body size) bother you?
Yes 58%
No 42%

Which are you most likely to buy if you visit VS?
Lingerie 86%
Beauty 14%

Do you think VS is value for money?
Yes 33%
No 67%

The results from the poll show that the large majority of consumers like the VS brand and they're set to purchasing the brand's main product line of lingerie showing that should be kept as the main focus of the brand. However, although the majority of respondants have an issue with the lack of diversity within the brand, it was won by the smallest margin out of all the questions. Suggesting that the issue of diversity may be an issue for the brand, however may not prevent sales. Another key issue, is the pricing of the product as a large majority believe that the brand is not value for money, suggesting a change in pricing strategy may potentially increase sales.