Social Movements / Issues
MeToo
A movement to stop sexual harassment and assault as well as encourage gender equality in the workplace. Starting in 2017, the phrase become popularised after allegations of Hollywood producer Harvey Weinstein, women came forward stating 'MeToo' to the fact that they had too been sexually assaulted or harassed by men at some point within their careers.
TimesUp
Similar to MeToo, TimesUp was a response to the Harvey Weinstein allegations and MeToo movement. The movement states that Time is up on sexual harassment and assault. Raising more than $22 million for the legal defense fund and over 800 volunteer lawyers for the cause.
These movements threaten the survival of Victoria's Secret as they question the sexualisation of women which due to the sales of lingerie and underwear VS are prone to this nature of advertising. The brand needs to support these movements otherwise they will provide a huge threat to the brand.
A movement to stop sexual harassment and assault as well as encourage gender equality in the workplace. Starting in 2017, the phrase become popularised after allegations of Hollywood producer Harvey Weinstein, women came forward stating 'MeToo' to the fact that they had too been sexually assaulted or harassed by men at some point within their careers.
TimesUp
Similar to MeToo, TimesUp was a response to the Harvey Weinstein allegations and MeToo movement. The movement states that Time is up on sexual harassment and assault. Raising more than $22 million for the legal defense fund and over 800 volunteer lawyers for the cause.
These movements threaten the survival of Victoria's Secret as they question the sexualisation of women which due to the sales of lingerie and underwear VS are prone to this nature of advertising. The brand needs to support these movements otherwise they will provide a huge threat to the brand.
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