Competitors - Lane Bryant

The lingerie market is highly saturated and there is a lot of competition, not only from lingerie specialists but also fast fashion retailers, high street stores and online competitors.

Competitors are one of Victoria's Secrets' main threats, due to them being very aware of the necessary social interests such as diversity and inclusivity.

A brand that directly have campaigned against VS is Lane Bryant with their 'I'm No Angel' campaign, sending a direct message towards the Victoria's Secret brand ambassador 'Angels'. The campaign features four women who aim to empowering women and making individuals happy with their bodies.

This campaign is the body positivity that consumers want from VS and although it is a smaller sale brand, the public response was very positive - providing VS with a direct comparison.


(Taken directly from the LaneBryant.com website)

Ashley Graham

Ashley Graham is everywhere—breaking standards and blowing minds across the industry. Millions of Insta followers. A Glamour Woman of the Year. Her stunning, history-making cover for the Sports Illustrated Swimsuit Issue. The one-of-a-kind Barbie™ doll made in her likeness.

Candice Huffine

This year, Candice turned her casual running hobby into a dream come true when she finished the Boston Marathon. We love Candice’s cool street style vibes as much as her glamorous cover of Elle magazine. And just this month she killed it on the runway of Prabal Gurung, among others, for New York Fashion Week.

Denise Bidot

Model-mom-activist, Denise is outspoken when it comes to women’s empowerment and fearless in everything she does. She unapologetically bared her stretch marks for us in Sports Illustrated and her “No Wrong Way to be a Woman” movement continues to bring heavy-hitting but heart-warming body confidence to legions of women and young girls everywhere.

Danielle Brooks

Danielle is a multi-hyphenate-mega-talent who effortlessly, and simultaneously, exudes beauty and strength, making her a major muse. the Tony-nominated actress is as commanding on stage and screen as she is cool and approachable on her Instagram feed.

THE #ImNoAngel CHALLENGE

It’s time to get out of your comfort zone and fearlessly share your best self. We dare you to capture your true essence – and image of confidence and beauty – then share and hashtag #ImNoAngel. Let’s show each other, and the next generation, what strong, beautiful women look like.

Please join us in supporting I Am B.E.A.U.T.I.F.U.L.™, a non-profit dedicated to building self-esteem and leadership skills in young girls and women. Your donation will be matched, up to $100,000 for the entire campaign.

Lane Bryant - ImNoAngel campaign

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