Fashion Show

The Victoria's Secret Annual Fashion Show is a huge event that occurs in November every year, airing in December to the general public. The event has always been an extremely effective way to promote the brand, their image and the products. With extravaggant 'wings' the models walk down the runway with musical acts making appearances such as; Rihanna, Justin Bieber, Kanye West and Ariana Grande.
The show has travelled around the world, starting in New York City, but also visiting; London, Paris and Shanghai in recent years. The show has created huge success for the brand over the years being a massive promotional technique, allowing consumers to purchase items they see worn within the show. Incorporating performance into the selling of products is a clever technique that the brand has taken advantage of due to their ability to spend large amounts on promotion.

Victoria's Secret Fashion Show 2012- Alessandra Ambrosio & Rihanna

However, in recent years the show has faced not only criticism but has seen a fall in views and the 2018 show was the worst viewing figures in history, with only 3.27 people watching the show. 

The shows views have drastically begun to fall since 2013 and 2018 has seen the viewership reduce drastically even from the previous year. Movements such as MeToo may have had an effect on the perception of the show, as it has been constantly accused of sexualising woman rather than empowering them. Movements such as this bring awareness to such issues and over the past year this has had a knock on effect on Victoria's Secret. 

The 2018 show, also marked the last show for brand ambassador 'Angel' - Adriana Lima who had been with the brand for 18 years and walked more runway shows than any other model. With the loss of their longest standing model and the changing views within society, it is unclear where Victoria's Secret will head with their next fashion show.

Victoria's Secret Fashion Show 2018