Victoria's Secret Ethical Analysis

Victoria's Secret Ethics Notes

Sources: 

https://goodonyou.eco/how-ethical-is-victorias-secret/

https://rankabrand.org/sustainable-lingerie-underwear/Victoria%27s+Secret

https://www.cosmopolitan.com/style-beauty/fashion/news/a61191/victorias-secret-greenpeace-detox-report/

https://www.businessoffashion.com/articles/news-analysis/victorias-secret-is-still-advertising-to-women-like-its-1999

Sustainability; 
Positive;

• The business agreed to the 'Greenspace 'Detox my Fashion' in 2011 which stated that they would aim to detoxify their supply chain by 2020
• The business has set water reduction initiatives however, has set no specific targets

Negative;

• The business do no use any eco-friendly materials within their products
• There is zero evidence showing their efforts to detoxify their supply chain
• There is no evidence of them aiming to achieve their gas emissions target
• The brand achieved a rating of 2/31 when considering sustainability, giving it an E label, which is the worst possible (rankabrand.org)

Labour;

• The 2018 ethical fashion report stated that Victoria's Secret labour conditions were 'not good enough' as they do not provide any worker empowerment initiatives 
• The brand also does not ensure workers are paid a living wage