Victoria's Secret's social media and influencer approach is solely centred around the 14 brand ambassador 'Angels'. Filling the VS instagram with fitness images and videos of the models preparing for the annual runway show or encouraging consumers to 'train like an Angel' - pushing sportswear sales. Also reposting a lot of the 'Angels' own selfies and content, idolising them and their beauty. The brands Youtube channel is full of content surrounding fitness for the runway show, as well as other behind the scenes content.
Comments
Post a Comment