MINTEL RESEARCH

 All screenshots from the MINTEL website

It is clear that Victoria's Secret is a key player within the lingerie market as for the data shown comes in close second to Calvin Klein. The brand offers a better experience and more people would recommend the brand over Calvin Klein. VS may need to work on brand loyalty as this is key to customers returning to the store.

As underwear sales are majority for the consumer themselves, making the experience and product high quality is a must for return custom. VS are very conscious of store experience and this is key to their brand ethos.

This table is essential for the understanding the UK lingerie market. M&S and Primark have huge percentage taking up a large section of the market. Alongside all the large supermarkets which emphasise how UK consumers prefer to buy lingerie in convieience rather than as a destination like a shopping centre. This provides an issue for VS as they market within large towns, shopping centres and airports. Convienience is something that UK consumer clearly see as paramount, highlighted through the supermarkets high purchases.