Social Media Analysis

I signed up to the VS email subscription which claims update consumers with online and in-store offers, events and store openings. I was emailed once daily and sometimes twice if there was an offer on in-store.

I turned post notifications on for all VS social media accounts, the main Instagram account (as they have several for different countries- making the content more relevant for the location) and Twitter.  they posted regularly around three times daily with similar content.

All the social media, promote the slogan of "Confidence is sexy #wearitdaily" which suggests the brand are wishing to encourage consumers to purchase products such as lingerie for everyday use not just special occasions. The tagline is consistent through all media outlets, providing a thorough message to consumers.