Victoria's Secret Competitors

Victoria's Secret main UK competitors are M&S, Ann Summers, Boux Avenue and SavageXFenty- focusing on these four, the brands all have something making them stand out. SavageXFenty is diverse and inclusive with unique designs. Boux Avenue, feminine and uses reality stars to advertise aiming at a young consumer. Ann Summers focusses takes a more daring and sexual approach, and M&S focus on quality and comfort.
Victoria's Secret need to find where they fit within this market, M&S taking a huge amount of market share in the UK market means they are the main competitor, however offering different approaches on the lingerie market there needs to be a balance. VS offers a more youthful approach to lingerie and this needs to be adapted to fit within the competitive UK market.