Marketing and Brand Strategy Job Roles

Content Marketing

• Content marketing manager; manages content team, oversees marketing campaigns, working with strategists and planners, works towards targets, leads and budgets.
• Content copywriter/designer; writes a range appropriate copy, being passed on to a designer to artwork.
• Content marketing specialist; carries out research to support marketing strategies, as well as feeding back to the marketing team.
• Brand manager; ensure brand remains recognisable, up to date and exciting to customers. Plan ways to promote and change public perception.
• Digital brand manager; ensure the ‘digital’ aspects of marketing within the brand
• Product manager; ensures the right products are being sold, fitting with demographics, brand identity and consumer needs. Allows for product related content to be made.
• Social media marketing analyst; analyses social media performance across different platforms.
• Social media marketing coordinator/planner; works with the SMM manager to
  co-ordinate content across brand and influencer accounts.
• Social media marketing manager; manages the social media marketing team, oversees all content, planning and strategies, works towards seasonal / on going targets.

E-Commerce

• PPC - pay-per-click
• SEM - search engine marketing 
• SEO - Search engine optimisation

E-commerce manager; oversees the commerce team, setting targets and that the team is working toward achieving company goals and targets

Website development; works with the manager, copywriter and designer to design, build and maintain an on brand and up-to date website

Website/email developer; designs, writes copy for a range of advertising content.

eCommerce analyst; analyses website performance, in relation to sales and engagement

eCommerce brand manager; ensures the ‘digital’ aspects of marketing within the brand

eCommerce/product manager; ensures that the right products are being sod, fitting in with the brand identity, whilst being on-trend and right for the brand demographic/consumer. Also allows for content to be created with products sitting in-line with content and campaigns, for example.

eCommerce planner/strategist; plans and forecasts relevant marketing strategies, in lone with business needs and targets, whilst keeping on trend and true to brand.

SEO manager; developing and implementing effect search engine optimisation strategies. 

PR and Event Management 

PR Manager: manages the PR and events teams, works towards company goals, and oversee budgets and planning.

PR Assistant; works with PR manager to co-ordinate press, media events, influencer bookings etc.

Event Director; oversees the running and execution of events.

Event Planner; works with PR manager and Event Director to plan and strategise events in line with company goals, plans and targets.

Social Media Outreach Executive; reaches out to bloggers and brand ambassadors, building brand consumer base and collaborators, works with PR and social media teams.

Blog Manager; oversees online blogs, working with and co-ordinating copywriters, designers and content creators.

Market Research

Market Research Manager ; oversees the market research team, managing research budgets and directs on topics of research in line with business needs and plans.

Market Research Lead; works with MR manager and coordinate market research projects.

Market Research Interviewer; interviewing people about their views and opinions.

Research Analyst; analyses collected market research data, interpreting it in order to identify changes and forecast trends which can be implemented by a brand/company.

Advertising, Communication and Promotions

Graphic Designer; creates digital and print based artwork, communicating a message to the consumer.

Copywriter; ensure design meets needs of consumer.

Art Director; responsible for all visual aspects of an image of campaigns.

Photographer/Retoucher

Filmographer/Film Editors

Creative Director/Manager