This moodboard represents the new demographic VS could expand to through the proposed strategy. The increased age range is represented through the more premium and minimal images. The interior (top left) is dreamy rather than a 'fantasy' the brand is more realistic and the demographic represents this. Fitting the new demographic while also not alienating the old target market. This demographic are less focussed on their reputation in regards to beauty and fitness, so there is more lifestyle based images to highlight this.
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